Batter Up was a blog, a social experiment, and a movement to encourage people to slow down, make homemade food, and share it with family, friends, colleagues, and yes, even strangers. Starting on July 1, 2013, I committed to baking a cake every week for a year. I then delivered those cakes to unsuspecting people who were doing something in the community that had some sort of positive social impact. The identities of the deserving cake recipients were a secret until the moment of delivery and I encouraged people to nominate members of the community who deserved recognition by receiving a cake. After the delivery I blogged about the recipient in order to shed some light on our unsung hero neighbors and highlight who’s doing what in our community. Check out the website or Facebook page.
2013 Richmond Ad Show, Silver
RVA Creativity Awards, Winner